Barbie film makes the millions roll in


The film Barbie continues to attract many pink-clad moviegoers to theaters worldwide and passed the R1 billion revenue mark this past weekend, faster than any other film in Warner Bros. ‘s 100-year history.

Barbie dominated North American cinemas for the third weekend in a row and grossed more than any previous solo female director.

According to executives from Warner Bros. the film captured a cultural zeitgeist.

“Not only did it make history by reaching the R1 billion milestone, but it also made it into Warner Bros. ‘s 100-year history faster than any other film, including those directed by men.”

The film, which earlier achieved the biggest opening weekend of the year by bringing in $155 million (almost R3 billion), according to Paul Dergarabedian, an analyst from Comscore, captured the imagination of moviegoers around the world.

“The results of that are incredibly impressive.”

With Margot Robbie as the iconic Barbie doll and Ryan Gosling as her boyfriend, Ken, the movie earned an estimated $53 million (about R981 million) from Friday to Sunday. In the USA it has so far grossed a total of $459 million (about R8.4 billion) and around R18 billion worldwide.

According to Variety Barbie is only the sixth film to pass the R1 billion mark since the Covid-19 pandemic.

In the film, written by Greta Gerwig and her partner Noah Baumbach, Barbie’s pink-plastered, female-dominated fantasyland is confronted with real world problems.

A supporting cast that includes Will Ferrell, Kate McKinnon and America Ferrera adds even more star power to the film, while the soundtrack includes new music by Dua Lipa, Lizzo and Nicki Minaj. It also contains the track “I’m just Ken” – sung by Gosling – which, in a surprising twist, was also an immediate hit.