Bitterness over famous syrup’s new logo


News about the change of the well-known Lyle’s Golden Syrup’s distinctive logo clearly left a bitter taste in some consumers’ mouths.

Lyle’s has announced that after 140 years the company is replacing the image of a dead lion surrounded by bees with a simplified image of a living lion.

The original logo, which includes the biblical quote “from the strong came sweetness”, even won a Guinness World Record for the oldest unchanged brand packaging.

The new design will appear on all plastic packaging of Lyle’s products, however the familiar green and gold syrup cans will still remain unchanged.

Lyle’s famous Victorian-style cans were first introduced over 150 years ago by Scottish businessman Abram Lyle.

According to the company’s website, Lyle apparently had strong religious views, which is why the logo depicts the story of Samson in the Old Testament, where he tore apart a young lion that charged at him with his bare hands, and later noted that a swarm of bees formed a honeycomb in the carcass.

The company’s brand director, James Whiteley, said the firm “needs to show consumers it is moving with the times and meeting their current needs”, reports the BBC.

However, many consumers took to X (formerly Twitter) to criticize the company’s decision, with many calling it “unnecessary” and “woke”.

Sam Margrave, a member of the Anglican Church’s general synod, has in The Telegraph railed against Lyle’s new packaging, saying the company was “attempting to erase Christian messages in its logo”.

Margrave went on to say that “there is nothing modern about abandoning tradition or setting aside Christian messages”.

“I’m sure Lyle doesn’t mind profiting from the sales of Christian brands every Easter, so why do they feel the need to erase their association with their Christian founder’s iconic logo? This leads to the question, is there no longer any place for Christians or Christian messages in the United Kingdom?”

Additional resources: BBC, The Telegraph.