Long live king of rock ‘n’ roll; ‘Elvis’ back on stage

Henry

The king of rock ‘n’ roll will soon be back on stage. Thanks to artificial intelligence (AI), a new Elvis Presley show will be presented in London later this year.

The show called “Elvis Evolution” involves a life-size digital Elvis performing on stage.

British company Layered Reality put together the spectacle using AI, holographic projections, theatrical productions and multisensory effects.

According to the companies, the throne was created to celebrate the famous singer’s life and legacy.

Andrew McGuinness, CEO of Layered Reality, describes the show as a “next generation’s tribute to the musical legend – Elvis Presley”.

The show promises to feature previously unseen performances by Elvis. It was created from thousands of personal photos and home videos in consultation with the Authentic Brands Group, which owns Elvis’ estate.

“Elvis maintains his superstar status worldwide and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it,” said McGuinness.

The show, scheduled to open in November, will use music, technology and stories to chart Elvis’ rise to fame and his cultural significance in the 1950s and 1960s.

Elvis Evolution will be the first in a series of shows that will be presented in Las Vegas, Tokyo and Berlin.

Elvis, who is one of the world’s top music artists of all time, died in 1977 at the age of 42 at his Graceland mansion in Memphis, Tennessee.

Elvis Evolution comes after the success of the Swedish singing group ABBA’s “ABBA Voyage” which held digital avatar shows. Bloomberg reported in September last year that this show sold more than 1.5 million tickets and generated more than $150 million (R2.8 billion) in revenue.