Video: Packed programme, but Natasha always wants to stay humble


Whether she is posing for glamorous photo sessions, watching models on Parisian catwalks, or visiting with children at local schools, for Natasha Joubert it is of the utmost importance to be a Miss. South Africa to be down to earth and sincere.

Her almost historic victory at this year’s Miss. SA pageant, as well as her candid honesty about loss, mental health and financial challenges, quickly made her into the hearts of South Africans.

“I’ve always tried to be equally transparent about the good as well as the challenging parts of my life, because I want any woman or girl to be able to relate to me in some way,” says the brunette beauty in a video interview with RNews.

Natasha, a BCom Marketing Management graduate and owner and fashion designer of Natalia Jefferys, says it is almost impossible to highlight highlights of her four-month reign.

Yet her attendance at Paris Fashion Week, her official Miss. SA photo shoot in Mauritius and visits to local schools for library projects have stood out for her so far.

“As a fashion designer, the Paris fashion week is a dream visit – I even saw Kendall Jenner on the catwalks.

“School visits are also the most enjoyable because children have no expectations. You can just be silly with them, and I think it’s important for them to see that Miss. SA is a real person who can make a tangible difference for them.”

Education, especially access to tertiary education, has been close to Natasha’s heart since her own university days as a scholarship student, therefore the decision to make it a main focus of her official Miss. SA initiative, The Natasha Joubert Collective (NJC).

Through this, she encourages business people to open their wallets for students – something for which she already reached out to her alma mater, the Boston City Campus, even before her Miss. SA victory.

So far, almost R1.5 million worth of bursaries have been made available and according to Natasha, she will continue to do so even after her reign is over.

“I think that aspect of the competition got lost a little at one time. That’s why I chose something that is not only close to my heart, but for which I could offer workable solutions.”

The NJC will also focus initiatives around a shortage of sanitary products for girls and entrepreneurship.

“Miss. SA is no longer just a beauty pageant, the judges will agree and say that anyone can be taught how to apply make-up and pose nicely. You have to put your word into action and live out the difference you promised to try to make.”

For now, the Centurion native is looking forward to a “quiet stay-at-home holiday” with her loved ones and four-legged friends.

“Young man, I’m a bitch, but it’s only one year of a person’s life, and luckily everyone understands and supports me. I do look forward to being in my own space and home, which I realize sounds terribly boring,” she jokes.

Then she is on fire to make her last eight months of this title, for which she has worked for almost ten years, properly count.

  • Watch the full interview here: