The Boxwood Property Fund, a well-known name in property development in the Western Cape, is currently in the spotlight, but not about property.
In an innovative and patriotic move, the property developer has decorated four iconic properties in Cape Town with life-size mannequins – dressed in green and gold.
“This initiative is more than just a publicity stunt; it’s a genuine effort to cultivate solidarity, as the Springboks prepare for the Rugby World Cup quarter-finals,” says Rob Kane, Boxwood Property Fund’s chief executive officer and chairman of the Cape Town Central City Improvement District (CCID).
“It symbolizes Boxwood Property Fund’s belief in unity, teamwork and national pride.”
These striking exhibitions can be seen on the roofs of The Box‑, The Felix‑, 14 Long‑ and Matrix building in the heart of Cape Town.
Kane says Boxwood Property Fund not only aims to inspire its tenants and clients, but to motivate the whole of South Africa to show their support for the Springboks. The Boks play against France on Sunday evening.
“The message is clear: We support the Bokke, and we want the world to see it.”
The mannequins, strategically placed on the roofs of Boxwood’s buildings, serve as a unifying symbol and a message of hope, according to Kane.
“This initiative reflects Boxwood Property Fund’s core values of innovation, community involvement and patriotism.
“In support of our national rugby team, we wanted to cultivate a sense of togetherness and pride in our beautiful country,” says Kane.