Yanks want to invest in Springboks


Ackerley Sports Group (ASG), an American investment company, wants to enter into a partnership with SA Rugby (Saru).

If an agreement can be reached in the boardrooms, Ackerley can open his wallet wide and give $75 million (approximately R1.4 billion) to acquire a share in Saru’s commercial rights.

Under the terms of the agreement, which remains subject to further negotiations and final approval by the provincial rugby unions, ASG will invest in a holding company for all the income – current and future – that flows from the Springboks and Saru’s assets.

Saru will continue to be the majority shareholder, while the Ackerley group acquires a significant minority stake.

Work is being done behind the scenes to invest in South African rugby at all levels, support the professional game and increase the revenue base of the Springboks and Saru’s commercial activities.

Of course, the Springboks’ success on the international stage is also a big attraction for any investor.

When Siya Kolisi held up the Webb Ellis trophy at the Stade de France in Paris last year, it was the fourth time in South Africa’s illustrious rugby history that the Boks walked away with the World Cup laurels.

South Africa is also currently the leading team in World Rugby’s official standings.

“We are excited about the prospect of working with the Springboks – a legendary international sports franchise. Our partnership can ensure a global expansion of the most iconic brand in rugby,” says Ted Ackerley, co-founder of ASG.

According to Ackerley, the investment represents a unique opportunity to combine success on the rugby field with the necessary resources. In this way, the Goats’ status as an international sporting force can be maintained.

He believes that ASG has the necessary experience and passion for excellence to make the partnership a success.

“We will also listen carefully to the people of South Africa to ensure that the Springboks continue to reflect the history and culture of this wonderful country.”