Mark Zuckerberg, CEO of Meta, said on Thursday evening that there are already more than 10 million users who have downloaded his new app and Twitter competitor, Threads, within a few hours.
This new app, which like Facebook and Instagram is part of the growing Meta family, was made available in nearly 100 countries on Wednesday evening and will be displayed without advertisements for the time being.
However, its launch has been delayed in parts of Europe due to data privacy concerns.
Threads is to date the biggest competitor to Twitter – which is owned by the tech mogul Elon Musk. Despite this platform’s various obstacles, no competitor has yet dethroned it.
“Ten million logins in seven hours,” Zuckerberg wrote on his official Threads account on Thursday.
Celebrities such as Jennifer Lopez, Shakira and Hugh Jackman, as well as media houses such as The Washington Post, The New York Times and The Economistalso already have Threads profiles enabled.
“It will take some time, but I think there should be a public conversation app with more than a billion people on it. Twitter had the opportunity to do this, but failed to do so. Hopefully we will,” Zuckerberg wrote on Threads.
Twitter said it has more than 200 million daily users.
Users can activate Threads through their Instagram profiles and its user platform is also similar to that of Twitter.
This app’s launch has apparently also fueled the animosity between Zuckerberg and Musk.
In response to Threads, Musk wrote on Twitter: “Thank you for running them so well”.
This was apparently a reference to an executive officer of Meta who said last month that creatives and public figures were interested in joining a “Twitter-like platform that is managed healthily”.
RNews reported earlier that these two billionaires agreed to have each other recite a lesson in a boxing match after Musk sent an invitation to Zuckerberg for this match in a recent message on Twitter.
