Rub shoulders with Gru and his Minion at The Boardwalk

Fans of the outrageous blockbuster franchise Despicable Meare in for an exciting treat at The Boardwalk on 5 July 2017. Gru and one of his Minions, Mel, will venture to the complex to meet their fans and promote Despicable Me 3’s cinematic launch in South Africa. They will make grand appearances in timeslots from 10h00 onwards.

Buoyed by the response to the Minions’ roadshow to promote their movie Minions in 2015, The Boardwalk looks forward to welcoming fans, young and old, in their numbers. Fans will get to meet the famed Despicable Me characters and even have their photos taken with them. The Boardwalk will make the experience even more memorable with fun-filled activities and other surprises. There is no cost to join the fun.

South African movie fans have loved these charismatic characters since they made their debut in the first hit animation, Despicable Me.

Illumination Entertainment and Universal Pictures’ worldwide blockbuster Despicable Meintroduced audiences around the globe to the super villain, Gru and his mischievous Minions. After becoming father to orphans Margo, Edith and Agnes, Gru ultimately gave up his life of crime and turned from Super Bad to Super Dad.

In Despicable Me 2, Gru was recruited by top agent Lucy to join the Anti-Villain League (AVL). Gru thought romance was out of his reach until he fell hard for his super spy partner, now wife, Lucy. In June 2017 Gru, Lucy and the girls return for a globe hopping adventure featuring new characters and some big surprises.

There is a new super villain on the scene whose exploits causes Lucy and Gru to lose their jobs. The Minions who are desperate for a life of crime decide to leave Gru and go off in search of a new Big Boss. We also discover Gru has a twin brother in the shape of Dru – fantastically wealthy, charming and sophisticated and with a head of fabulous golden hair.

Despicable Me 3 promises audiences plenty of new story, new characters, new plot twists and Despicable Mesibling rivalry and all of this delivered with Illumination’s trade mark sweet and subversive style of comedy.

Follow Gru and Mel’s journey using #MinionsatSun on Twitter. Like The Boardwalk on Facebook www.facebook.com/boardwalk.elizabeth and follow on Twitter @TheBoardwalkPE.